Juan Fernandez

Juan serves as the Credit Union Association of New Mexico’s President & CEO. His work in credit unions began at an early age working as a credit union teller while pursuing his college degree.  Prior to his work in New Mexico, Juan held positions leading the credit unions’ community development efforts in New York and Washington state.  Through his work, he has worked with credit unions to help them seize opportunities to serve unmet needs in their communities, help their members, and achieve sustainable growth.

​In New Mexico, Juan’s team drafted and successfully passed legislative initiatives that have enabled credit unions to better reach and provide services to the underserved. He built coalitions, forged relationships needed to drive effective change, and brought people together to achieve consensus across political lines and ideologies.

​Juan’s career has also involved work to help lift up the underserved communities in the states he has lived. He developed partnerships within communities and new programs & services to better reach emerging markets.  His experience across segments of the cooperative movement, in particular with economic development initiatives, has led Juan to pursue a stronger and more vibrant cooperative collaboration across the movement.

Born and raised in Puerto Rico, he is very passionate about helping credit unions reach their potential and provide excellent member service. Juan received his BA in Economics from Binghamton University and his MBA from Western Governors University.