Using Data to Better Engage with Your Members
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• Learn how to best leverage the data available to see a clearer picture of your members
• Peak behind the curtain to see what data sources others in the industry are using
• Identify what to look for to analyze the needs of your member
• How best to prepare when there is no time to plan
• Recognize your personal communication style and how it is perceived by others
• Identify other’s communication styles and comfortably interact with members
• Deliver targeted communications for the appropriate medium and context